Case Studies : Retained Engagement Experience

Seagate Premier Partner Program
To Service and motivate a flourishing multi-tier IT Channel   •Indian IT Industry’s leading Premium program for the Channel •Largest Channel Management Program for Seagate in Asia Pacific •Nearly 2 years of Management at Evolve •Over 650 Trade Partners participate in Multi-Tier Model •360 Degrees approach •Encompasses     •Purchase Reporting in 3 tier-Model •Purchase Tracking and Intelligence •Dictating Product mix Models •Tele based Channel Support •Provision of Marketing Fulfillment Services •Introduction & Implementation of New Trade Offers •Managing Personal Relationship Portfolio •Analyzing and Creating Critical Information on Regional Product Movement & Product mix •Rewards Redemption – Sourcing, Delivery and Logistics ~ USD 1 Million Annually

Super Sitare Trade Relationship Program
		JK Copier
To identify, innovate & market a Paper Brand and maintain No. 1 positioning in Trade   •JK Paper – India’s No. 2 Paper Manufacturer •Program mounted on JK COPIER, India’s No. 1 Copier Paper Brand •Only Kind of Program in Paper Trade/Channel •Nearly 1 years of Management at Evolve •Over 1200 Trade Partners participating from Pan-India geography •360 Degrees approach •Encompasses     •Purchase Reporting & Tracking •Planning to Dictate Product mix Models •Tele based Channel Support-Inbound and Outbound •Information and Provision of Marketing Fulfillment Services •Introduction & Implementation of New Trade Offers to boost Sales in sagging periods •Managing Personal Relationship Portfolio •Rewards Redemption thru a Reward Catalog – Sourcing, Delivery and Logistics ~ USD 0.5 million

Super Stars Relationship Program
To innovatively market to the Secondary trade Channel and thereby induce Loyalty   •Britannia India’s No. 1 Biscuit Brand: Rated as Super Brand for 2 consecutive years •Program mounted on 32 of 60 SKUs Marketed by Brand in Tamil Nadu •Tamil Nadu has over 22% contribution in Britannia’s Volume in India •Only Kind of Program in Foods Industry •Nearly 6 months of Management at Evolve •Over 1500 Secondary Trade Partners from Tamil Nadu •360 Degrees approach once again •Encompasses     •Purchase Reporting & Tracking •Planning to Dictate Product mix Models •Tele based Channel Support-Inbound and Outbound from Chennai Office •Introduction & Implementation of New Trade Offers to boost Sales in sagging periods •Managing Personal Relationship Portfolio •Rewards Redemption – Sourcing, Delivery and Logistics ~ USD 0.5 million Annually