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Contact Center SolutionsEvolve strives to consistently exceed customers' expectations and recognize that every aspect of our business has an impact on customer service, not just those aspects of our business that involve face-to-face customer contact. Our ‘inbound information center’ and ‘outbound telemarketing’ campaigns brings us face to face with our customers because we understand that the customer views the call as an important or pivotal activity to themselves. Being just a call away proves our commitment to learning what our customers' needs and wants are, and developing action plans that implement customer friendly processes in real-time or near real-time.
Loyalty We instinctively understand that a blend of behavioral and attitudinal measures transforms an existing customer relationship to a secure commitment. It doesn’t matter whether you are buying Britannia biscuits (because years and years of advertising has convinced you that its all about eating healthy) or driving only Ford (because of the ‘bold moves’). These decisions are made almost without thinking because of the emotions attached to them, and they evoke unwavering loyalty. At Evolve, we don’t boast; we practice.
Database ManagementIn today's demanding business scenario, personalized focus & attention to every customer is vital to gain loyalty & trust. Database Management is the starting point for any consumer based program. Our specialized CRM software enables us to keep a profiled database of customers in a clear and customized pattern and also lets us exploit all possible channels of feedback and interaction, thereby nurturing our loyal customers to long term profitable customers.
Relationship Marketing We demonstrate a deep and abiding regard for our customers and this is displayed in the our interaction between company and customer, company and potential customers, company and suppliers and so on. It’s not a program but a process where we create new value with individual customers; understanding , focusing and managing the ongoing collaboration in constant loop of knowledge, insight and foresight.
Event Services The early 90’s brought forth a spurt of meetings, seminars, exhibitions, conferences, product launches with everything being a matter of class and style. Evolve has an inherited hallmark in holding customized events for target audiences. We hold a promising hand on management organizational skills, technical knowledge, P.R., marketing, advertising, catering, logistics, decor, glamour identity, human relations, study of law and licenses, risk managements, budgeting, study of allied like television and other medias and several other areas.
Trade ProgramsTrade Program is a process which we offer some best practices used across various segments for incentivising the trade/channel partner community. These trade programs are an extension to the short term schemes and promotions run by various brands to motivate the multi brand channel partners to sell more. These programs eventually become sacrosant for any channel interaction - in view of both sales volume, product mix and other non sales parameters. Increasing mind share and wallet share becoming the main focus of the program. Evolve Brands today is one of the leading marketing organisations who run Trade Programs across verticals and geographies and with varied product lines.
CRM ConsultingEvolve Brands offers Consulting Services on CRM for any brand to evolve from standard marketing activities to more customer focussed activities and thereby moving towards customer information and knowledge..Most of the Brands today have an ambition to be a CRM company but fail to provide the basic information about the customers. We help in understanding the customers better and create and implement focussed customised marketing promotions to create needs at different consumption occasions. The focus of Customer information is to focus on Customer Acquisition, Conversion, Frequency and Retention. We at Evolve are capable of identifying the customer touch points, the method to get information from these touch points, capture this information on a software platform, Mine the database in to various matrices and mappings. The database then would form the basis of new customers, increase ticket size within customers and increase the frequency of the same. The same database could then be rolled over to generate loyalty program on a particular set of loyal customers.
Technology & Web Based Services Evolve Brands has an inhouse developed CRM software which caters to all campaigns for various touch points for any brand and therefore has the various cleaning, deduping and propering tools available with in the software to run various marketing programs along with the right taxonomy for any customer campaign. These touch points could either be through Direct Marketing, Contact Center, Events, Roadshows and Promotions or Internet based campaign. All these campaigns today are managed inhouse by Evolve Brands for various Brands under one roof through the CRM software known as Evolve Rings.
Rural marketing Rural Marketing is a new initiative by Evolve Brands where we would like to extend our services to this sector as well. We would like to extend the four touch points at the rural level with rural expertise and related information and approach to the rural sectors. Most of the brands are today focussing on rural sectors and are spending a lot of marketing dollars in rural market. This initiative would customise the current markwting strategies for the rural market with a customised approach.
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Evolve Case studies