Data Quality

Good data quality is a measurable investment,and reflects an immediate impact on your marketing performance.

Simply put, an investment in data quality will enable you to:
  • Maximise market penetration Maximise market penetration
  • Identify new opportunities Identify new opportunities
  • Remove unnecessary costs Remove unnecessary costs
  • Increase response rates Increase response rates
  •  Adhere to legal and legislative requirements Adhere to legal and legislative requirements

Benefits of Data Quality Enhancements:

  • Improved campaign success Improved campaign success (Better open rates, click rates, responses and purchases)
  • Better understanding of customers Better understanding of customers (Learn new things about your data)
  • More confidence in your campaigns  More confidence in your campaigns (Spend less time worrying about data and more on being creative)
  • Less time cleansing and updating your Less time cleansing and updating your database (We do it for you, plus can provide programmes for continuous data quality improvements.)


Data Cleansing

5 reasons why better data cleansing will make you shine:
  • It will reduce mailing costs It will reduce mailing costs
  • It will increase response It will increase response
  • It will ensure legal compliance It will ensure legal compliance
  • It will eliminate duplication It will eliminate duplication
  •  It will improve accuracy It will improve accuracy

Data cleansing is an effective way to check and correct your business information, ensuring you always get themost from your database.

Why should you cleanse your data?

It has been said that 90% of the world's data has been collected in only the past 2 years and businesses and households are no longer as static as in past years. Therefore, the challenge of maintaining accurate data in any B2B  or B2C market is challenging to say the least. If your database is out of date then it will be under-performing and resulting in costly, inaccurate marketing mailings and gaps in your customer knowledge. Data cleansing is an effective way to check and correct your customer information, ensuring you always get the most from your database.


  • It will reduce mailing costs It will reduce mailing costs
  • It will increase response It will increase response
  • It will ensure legal compliance It will ensure legal compliance
  • It will eliminate duplication It will eliminate duplication
  • It will improve accuracy It will improve accuracy

Data cleansing is critical to maximising the value of your customer and prospect database. Data decays at over 30% every year and therefore the importance of keeping on top of your records is paramount to ensure that money is not wasted on sending offline and online campaigns to inaccurate or duplicated customer records.



Data enhancement and data cleansing

How can data enhancement and data cleansing benefit my business?

The answer is simple.

Data is the lifeblood of your business. Clean, accurate and comprehensive customer and prospect data is the prerequisite to any sales, marketing and customer management strategy and can deliver a range of benefits for businesses but most importantly it can help boost your sales and increase the lifetime value of your customers. It is a simple fact that in excess of 30% of your customer database will decay each year. That's 30% of your customers who may never receive your marketing messages again. So data cleaning and data enhancement is essential for your business.


  • Data cleansing is a critical for compliance Data cleansing is a critical for compliance with the Data Protection Act
  • Good data quality comprehensive will reduce Good data quality comprehensive will reduce mailing wastage and enable you to segment your offers and promotions more accurately.
  • Data hygiene will save on mailing costs Data hygiene will save on mailing costs
  • Clean data reduces customer defection and improves brand image Clean data reduces customer defection and improves brand image
  • Data cleansing will improve match rates when aggregating Data cleansing will improve match rates when aggregating database  or when  adding additional intelligence to your database
  • Data cleansing is proven to ultimately improve response rates Data cleansing is proven to ultimately improve response rates