A loyalty program is a tool used by businesses to encourage repeated sales, increased spending, brand loyalty and to collect customer data to better understand their needs. There are various styles of loyalty programs including Point Collection (earn points per dollar spent), Buy X get 1 free (buy a specified number of items and get one free), Action-Based (Do something a specified number of times to earn a reward) and Referral Programs (Earn points for referring new customers).
The best loyalty programs are ones that fit your business model and make sense to you and your customers. The best loyalty programs are easy to use, can measure results, include lots of features, and are affordable. When researching loyalty programs, you will want to identify any restrictions such as allowed number of customers on the program, transaction fees, hidden fees, and rights to your customer data. The best loyalty programs are ones that are flexible and will grow with your business.
Customer loyalty means customers will choose your business instead of your competitors. Customer loyalty means customers will be engaged with your business, and even promote it to friends. Customer loyalty is not only about introducing a rewards program, but about identifying your customers and their needs so you can communicate effectively via target marketing.
Here are a few reasons why you need a loyalty program:
We truly understand loyalty. It's not just our business, it's our core philosophy. We offer the best value in the industry by providing an easy to use, full-featured loyalty program at an affordable cost with no contracts, transaction fees or hidden fees. In addition, you maintain complete ownership of your valuable data. We work tirelessly to maintain unparalleled customer service and we are continuously innovating which allows our clients to continue to prosper
You can collect almost any customer data you wish. With our program you can customize the data entry interface and capture any data you would like.
You can use this data to aid in your marketing and advertising strategy. Our program allows you to segment your data which is great for target marketing. You can see who your best customers are, who hasn’t been back in a while, what products are selling and what products aren’t. You can send customized meaningful communications to your customers that are relevant to them.
