Trade Loyalty Programs

Trade Loyalty Programs are the cornerstone of channel-driven growth strategies in B2B businesses. Whether you’re managing a vast network of distributors, stockists, wholesalers, or resellers, rewarding and engaging your trade partners can unlock consistent revenue growth, improved supply chain efficiency and stronger market feedback loops.

At Evolve Brands, we build robust and scalable B2B Trade Loyalty Programs that foster loyalty, enhance collaboration and incentivise performance. From electricals to automotive, FMCG to building materials; our loyalty frameworks are crafted with industry nuances and business impact at the core.

Why a Trade Loyalty Program?

Distributors and dealers are more than just transaction points; actually, they’re your frontline partners in execution. A well-designed trade loyalty program delivers:

Better alignment with sales objectives
Quicker push of new products into market
Increased off-take and repeat orders
Structured motivation to achieve targets
Loyalty beyond margin negotiations

Components of a Powerful Trade Program:

Tiered structure to differentiate performers (e.g., Gold, Silver, Platinum)
Quarterly or annual achievement-based point systems
Incentives aligned to KPIs like revenue, range selling, new product trials
Travel, experience-based, or monetary rewards
Performance dashboards and dealer self-tracking modules
Integration with ERP/CRM for seamless data flow

Trade programs are often longer-term and performance-based, offering not just transactional rewards but status, recognition and a sense of partnership. Our approach blends traditional reward mechanics with digital touchpoints, ensuring your channel partners are engaged, recognised and motivated.

Evolve’s Expertise:

We don’t just provide a platform; in reality, we offer an end-to-end solution. From trade segmentation and reward structuring to campaign execution, compliance checks and distributor reconciliation, our team ensures every piece of the puzzle fits. With 100+ programs executed, we understand the complexities of indirect sales and how to make loyalty programs work in layered channel environments. If you want to move beyond margin wars and create long-lasting trade partnerships, Evolve’s Trade Loyalty Programs are built for you.