Automotive & Spare Parts

Engineering a Nationwide Mechanic Loyalty Ecosystem

QR-driven scan-and-earn ecosystem that scaled mechanic engagement across India and improved genuine product adoption.

Outcomes at a Glance

Mechanic registrations
+42% Repeat participation
15 langs Multi-language rollout
₹40Cr+ Rewards distributed

1 The Challenge

The brand wanted to improve mechanic engagement, increase genuine spare part usage, reduce counterfeit product dependency, and strengthen workshop loyalty across multiple regions.

2 The Approach

Evolve designed a QR-based mechanic engagement ecosystem featuring scan & earn journeys, mobile-first participation, tier-based mechanic rewards, AI-driven engagement communication, UPI-based redemption infrastructure, multi-language support and gamified engagement campaigns.

3 Business Impact

Rapid growth in mechanic registrations, increased repeat participation, higher engagement across workshops, improved genuine product adoption, and better channel visibility and loyalty retention.

“Evolve's QR-led mechanic ecosystem fundamentally changed how we engage workshops across India.”

— VP – Trade Marketing, Leading Auto OEM

Key Capabilities Used

QR Code Loyalty AI Engagement Mechanic Rewards Mobile App Gamification

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