Outcomes at a Glance
1 The Challenge
The brand wanted to improve mechanic engagement, increase genuine spare part usage, reduce counterfeit product dependency, and strengthen workshop loyalty across multiple regions.
2 The Approach
Evolve designed a QR-based mechanic engagement ecosystem featuring scan & earn journeys, mobile-first participation, tier-based mechanic rewards, AI-driven engagement communication, UPI-based redemption infrastructure, multi-language support and gamified engagement campaigns.
3 Business Impact
Rapid growth in mechanic registrations, increased repeat participation, higher engagement across workshops, improved genuine product adoption, and better channel visibility and loyalty retention.
“Evolve's QR-led mechanic ecosystem fundamentally changed how we engage workshops across India.”
— VP – Trade Marketing , Leading Auto OEMKey Capabilities Used
QR Code Loyalty
AI Engagement
Mechanic Rewards
Mobile App
Gamification