Outcomes at a Glance
1 The Challenge
The brand required a scalable platform to engage electricians, retailers, distributors and sales teams while improving sales participation and product engagement.
2 The Approach
Developed a multi-role loyalty platform featuring electrician loyalty journeys, retailer rewards programs, QR-based engagement, product learning modules, AI-driven notifications, WhatsApp engagement and real-time dashboards.
3 Business Impact
Rapid influencer onboarding, increased retailer engagement, better sales participation, higher repeat purchases and improved channel loyalty.
“One platform, four audiences and a single view of our entire channel.”
— Director – Sales & Marketing , Leading Electrical BrandKey Capabilities Used
Electrician Loyalty
Retailer Engagement
QR Rewards
WhatsApp Loyalty
AI Notifications