Engineering a Nationwide Mechanic Loyalty Ecosystem

1. The Challenge

The brand wanted to improve mechanic engagement, increase genuine spare part usage, reduce counterfeit product dependency, and strengthen workshop loyalty across multiple regions.

2. The Approach

Evolve designed a QR-based mechanic engagement ecosystem featuring scan & earn journeys, mobile-first participation, tier-based mechanic rewards, AI-driven engagement communication, UPI-based redemption infrastructure, multi-language support and gamified engagement campaigns.

3. Business Impact

Rapid growth in mechanic registrations, increased repeat participation, higher engagement across workshops, improved genuine product adoption, and better channel visibility and loyalty retention.


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